Fan club OS • For brands, creators, and superfans

Turn fandom into real-world fan clubs.

The operating system for real-world fandom. Launch recurring clubs, lock in home bars, and monetize with tickets and sponsors—scale from a single spot to a full franchise, all from one dashboard.

Sports, racing, UFC, reality TV • From small crews to citywide clubs

Live from our clubs 🎥

Product demo

See TheAssist run in real time

A quick walkthrough of the exact dashboard workflow creators use to launch and grow recurring fan clubs.

theassistdemo.mp4

One platform, four ways to win

TheAssist connects the entire ecosystem. Pick your role to see how it works for you.

For Brands & Sponsors

Own the club, not just the logo.

Plug into ready-made fan clubs around NFL, NBA, and pop culture moments. Get your brand on invites, sweepstakes, and recap content every week.

Weekly Brand Impressions

Verified Product Trials

Content Generation

From idea to recurring club in days

We turned the messy work of event planning into a simple operating system.

Pick your club

Start or sponsor a club around a team or theme. Think "Bills Mafia NYC" or "Love Island Watch Crew."

Lock in the home bar

We match you with a venue and a local Social Captain who handles check-ins and hype.

CONFIRMED

Fans show up

Fans RSVP via mobile, check in at the door, and earn loyalty points for returning.

+40%

Clubs compound

Every event adds data and regulars. The club grows instead of resetting from scratch.

THE ASSET VS. THE EXPENSE

Events expire. Fan clubs compound.

Stop renting attention. Start building a recurring asset that grows every week.

The Old Way

One-Off Event

ADMIT ONEGAME DAYValid for 3 hours only

Attention spikes, then disappears
You rely on social algorithms every time
Zero data on who actually showed up
Starts from scratch next week

TheAssist Way

Recurring Asset

CLUB PASS

Official Member

0000 4829 1948

LVL 5

Recurring weekly touchpoints
Recruit captains from your own fans
Owned audience data (RSVPs & Check-ins)
Value compounds all season long

Every event you run on TheAssist adds data to your dashboard and members to your club. Stop starting from scratch every week.

SAMPLE FAN CLUBS

A few clubs we could spin up tomorrow

These are the kinds of clubs brands, creators, and bars are using TheAssist for right now in New York. Each one uses the same engine—you just swap in the team, the creator, and the sponsor.

NFL • BUFFALO BILLS

Bills Club at The Rutherford

Free beer and a shot on entry, contests at halftime, and a loud crew that comes back every week—all tracked and run through TheAssist.

Best Sponsor Match

Perfect for wings, beer, hot sauce, or local sports brands.

TENNIS • US OPEN

NYC Tennis Fans

From early rounds to finals, fans get a consistent landing spot with themed drinks, trivia, and a simple join flow through TheAssist.

Best Sponsor Match

Great for sports drink brands, athletic apparel, or wellness.

NBA • BOSTON CELTICS

Celtics Club NYC

Creator-hosted watch parties with weekly stats in chat, merch drops, and a true home bar for Celtics fans in the city.

Best Sponsor Match

Ideal for apparel brands, hoops media, and performance products.

REALITY TV • LOVE ISLAND

Bombshell Club

Weekly watch nights for super-fans: themed games, bombshell predictions, and nonstop content ready for brands to plug into.

Best Sponsor Match

Perfect for drink brands, dating apps, or beauty/cosmetics.

THE HUMAN LAYER

Social captains keep everything running

Most event ideas die because nobody has time to manage the details. Social Captains fix that. They are local superfans who treat club night like their shift.

Manage Check-ins

They scan tickets at the door so you get real data.

Bring the Vibe

They welcome newbies and keep the energy up.

Capture Content

They grab photos and clips for the weekly recap.

CAPTAIN LVL 5

Sarah Jenkins

Bills Club NYC • The Rutherford

Events

4.9

Rating

A+

Vibe

Active Perks

Free Drink CreditsActive

Sponsor Kit AccessUnlocked

VIP EntryAlways

PRICING

Choose your setup

Self-Serve

$39/ month

Run your own recurring nights using TheAssist.

• RSVP page + attendee list
• check-in + group chat
• trivia + giveaways
• loyalty + memberships
• basic reporting

Managed

Managed options available

Want help getting it off the ground? We can help with:

• helping you line up venues and social captains
• finding a local social captain / host
• plug-and-play programming (trivia, giveaways, run of show)

Pricing depends on cadence and scope.

FOR SPONSORS

For sponsors

We offer local event packages that include on-site placement and post-event reporting.

Packages start at $1,000/month for 2 events/month (ideal for local shops and neighborhood brands).

FAQ

Questions you might have

If something matters for your brand, bar, or community, we probably have thought about it already.

Do I have to be a big brand or creator to use this?: No. You can start with a single club, a small local brand, or a tight friend community. The tools are the same for everyone, and you can scale up once it works.
What if only five or ten people show up?: This still works. Sponsors are paying for recurring content, alignment with a specific fan base, and the feeling of owning a club, not a 200 person blowout. Often the best nights are 8–15 regulars who keep coming back.
Do creators have to be at every event?: No. Creators attach their name to the club and promote it. Social captains and TheAssist handle the on site check ins, perks, and content so creators do not burn out.
Who finds the bar and sets up the specials?: Self-serve: you can use any venue. Managed: we can help you secure a venue and social captain, then shape a simple run of show for the night.
How long is the commitment?: Most partners start with a two month run for one club. That is enough time to see content, repeat fans, and fit. After that you can renew, add more clubs, or use the toolkit for your own events.
Can this work outside of sports?: Yes. The same model works for reality TV, F1, UFC, and any show that people want to watch together. If there is a fandom and a screen, we can make it feel like a club instead of a random night.
What if I just want to use the tool and not sponsor?: That is what the 39 dollars per month self-serve plan is for. You can run your own events with RSVPs, check-ins, group chat, and programming tools. If you later want managed help, we can scope that with you.