Bills Club at The Rutherford
Free beer and a shot on entry, contests at halftime, and a loud crew that comes back every week—all tracked and run through TheAssist.
Perfect for wings, beer, hot sauce, or local sports brands.
Room OS • For live event creators
Fans scan in, join instantly, and you run trivia, polls, teams, and giveaways live. Then turn each event into a recurring club with loyalty, memberships, and sponsor-ready reporting.
Sports, racing, UFC, reality TV • From small crews to citywide clubs
TheAssist connects the entire ecosystem. Pick your role to see how it works for you.
Run event-day operations live, then convert momentum into repeat attendance.
Set your event, modules, and QR in minutes. No app download required for fans.
Fans scan in, join instantly, and your operators can check in and manage flow.
Launch trivia, polls, teams, giveaways, and announcements from one host dashboard.
Every run grows your audience, loyalty, memberships, and sponsor-ready reporting.
THE ASSET VS. THE EXPENSE
Stop renting attention. Start building a recurring asset that grows every week.
One-Off Event
Recurring Asset
Every event you run on TheAssist adds data to your dashboard and members to your club. Stop starting from scratch every week.
SAMPLE FAN CLUBS
These are the kinds of clubs brands, creators, and bars are using TheAssist for right now in New York. Each one uses the same engine—you just swap in the team, the creator, and the sponsor.
Free beer and a shot on entry, contests at halftime, and a loud crew that comes back every week—all tracked and run through TheAssist.
Perfect for wings, beer, hot sauce, or local sports brands.

From early rounds to finals, fans get a consistent landing spot with themed drinks, trivia, and a simple join flow through TheAssist.
Great for sports drink brands, athletic apparel, or wellness.

Creator-hosted watch parties with weekly stats in chat, merch drops, and a true home bar for Celtics fans in the city.
Ideal for apparel brands, hoops media, and performance products.
Weekly watch nights for super-fans: themed games, bombshell predictions, and nonstop content ready for brands to plug into.
Perfect for drink brands, dating apps, or beauty/cosmetics.
Most event ideas die because nobody has time to manage the details. Social Captains fix that. They are local superfans who treat club night like their shift.
They scan tickets at the door so you get real data.
They welcome newbies and keep the energy up.
They grab photos and clips for the weekly recap.
Bills Club NYC • The Rutherford
Active Perks
PRICING
Best for first runs and occasional events. No monthly commitment.
MOST POPULAR
Built for creators running multiple events per month and bringing their own sponsors.
FAQ
If something matters for your brand, bar, or community, we probably have thought about it already.